The power of video's sight, sound and motion is unparalleled for creating immersing branding. But it's well documented that video consumption continues to shift from TV to digital devices. This is particularly true with younger audiences. Savvy brands are following their audiences. One of the more popular way brands use MyLikes text solution is to drive video views of their TV ads (or other video assets). Like this example for EA's recent launch of Madden NFL 13.
How does this work?
These days, all brands post their TV ads to YouTube but that doesn't mean that these commercials get much viewership - even when the creative is great. (If a tree falls in the woods and nobody is there...). That's where MyLikes can help. Brands set a budget and a bid (i.e. CPC/ Cost per view) and provide a sample Tweet and accompanying link to their YouTube video. MyLikes social publishers share this message (often in their own voice like this tweet from Steeler Troy Polamalu) with their millions of followers - driving interested/qualified consumers to view the video on YouTube or as an embed on Twitter or Tumblr.
A typical campaign might have 500-5000 tweets/posts, which means MyLikes can drive millions of cost-efficient views. And of course we track all the metrics such as number of daily views, likes, retweets/reposts in our online dashboard.
Better than "Seeding"
It's also important to note that while many companies offer to "seed" videos, it's uncertain exactly how and where these companies get their videos. A recent event linking brands like Marriott and JetBlue with offensive content made it clear that working with the right partner is important. All MyLikes video views are delivered on YouTube and Twitter.
Does it work?
Are these campaigns successful? It's exciting to note that EA set record first-day sales for the Madden 13. Glad we could help!