MyLikes Influence Rank - What does it mean

All Influencers on MyLikes get an Influence Rank. Initially your influence rank is based on how influential you are on Twitter. We base this on your Klout and your Topsy scores. The bigger your Influence score the larger your MyLikes Earnings per click. Over time we adjust your influence score based on how relevant your Likes are to your audience.

The MyLikes Influence Rank, is designed to encourage you to post relevant likes to your audience. The more relevant your Likes, the higher your Influence score and the higher your earnings-per-click. Posting too many sponsored Likes that have are of little relevance to your audience will also decrease you Influence score.

Curious about what your MyLikes Influence score is? Check it out at http://mylikes.com

Donate to Charity - World Vision: Haiti Charity

With MyLikes you can create Sponsored Likes, post it on your blog and donate your earnings to charity. We just added the "World Vision - Haiti Charity" just so you can donate your earnings to help the Haiti Earthquake effort. I just donated mine to it - http://mylikes.com

MyLikes - word-of-mouth advertising platform for the web

We are finally glad to announce the launch of MyLikes a word of mouth advertising platform for the web.

MyLikes is based on the simple principle that influencers (i.e. bloggers and tweeters) know their audience best. So we let the influencers pick advertisers and create Sponsored Likes for them. They get to showcase them along with regular likes/recommendations that their audience cares about. The Sponsored Likes are clearly marked as sponsored of course. Over the years, most users have developed a blind spot for ads. Sponsored Likes enables advertisers to reach a specific audience through the voices of Influencers who like their product and want to promote it to their audience.

MyLikes has a unique pricing model that incents influencers to be relevant to their audience, gain their trust and increase engagement. We do this by setting the influencer's cost-per-click based on a MyLikes Influence score. The influence score is initially calculated based on Twitter stats, but is later constantly adjusted based on the influencer's historical click through rates. The more users like a particular influencers' content, (sponsored or otherwise), the more they click on it, which in turn increases their Influence score and cost-per-click. By bringing an analytical perspective to this space we aim to make word-of-mouth advertising useful to consumers, influencers and advertiser

Our simple service model makes it easy to become an influencer or an advertiser in a matter of few minutes. - Check it out for yourself here

Launch update

As we were getting ready to launch we hit a last minute issue that caused us to delay the launch for a week. This meant that our launch had to be pushed out till December 15th.

Given that Decemeber 15th is really close to the holidays and everyone is probably thinking about a warm beach in Hawaii... We decided that it makes a lot more sense to wait till January when people are rested and excited to be back.

If you can't wait for the launch and want a sneak preview you can always email us at feedback@likes.com

Likes.com - What we have been doing?

Brad Stone from the New York Times pre-announced Likes.com in an article in the business section today. We are busy working on a new word-of-mouth advertising model that aims to connect bloggers and influencers with advertisers. Influencers can recommend likes - both sponsored or not and distribute it to their audience on blogs and Twitter.

Our aim is to be transparent, tasteful and valuable to every one - Bloggers, Tweeters, Readers and Advertisers. We understand this is a very controversial topic and there will be much heated discussion. As we put finishing touches to this platform over thanksgiving , we would love to hear from you.

Update: We changed our name to MyLikes owing to some trademark issues with the name Likes.com