Saturday, November 21, 2009

Likes.com - What we have been doing?

Brad Stone from the New York Times pre-announced Likes.com in an article in the business section today. We are busy working on a new word-of-mouth advertising model that aims to connect bloggers and influencers with advertisers. Influencers can recommend likes - both sponsored or not and distribute it to their audience on blogs and Twitter.

Our aim is to be transparent, tasteful and valuable to every one - Bloggers, Tweeters, Readers and Advertisers. We understand this is a very controversial topic and there will be much heated discussion. As we put finishing touches to this platform over thanksgiving , we would love to hear from you.

Update: We changed our name to MyLikes owing to some trademark issues with the name Likes.com

13 comments:

  1. Hey I saw this article this evening Bindu -- I only know you from Friendfeed and it was a nice surprise to come across you unexpectedly in the Times. I appreciated the candour you showed in your quote about people's queasiness in tweeting ads...

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  2. Yes, people are a bit queasy about this sort of a thing but I think there is also an opportunity to build a very interesting product that helps connect influencers with bloggers

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  3. Influence is maintained with trust. Influence holds value for "messaging" and is worthy of
    being compensated for, if the "messaging"
    is relevant to the followers, and not disguised. Open up your forums to monitor the "conversation" which will likely be a valuable form of R&D for the apps your platform will require to develop and be successful. "Tweeting Ads" does not connote success. "Tweeting Endorsements" suggests a deeper connection of investment by the "influencer"
    and the product or services being promoted.
    Followers will respect that.

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  4. Very controversial topic indeed, I think if Ilikes.com only focus on products ads it can be harder to gain any traction. A music version (songs I like) should be considered it... Good luck with the new venture.

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  5. Streaming media - Likes.com allows you to pretty much like anything - blogs, products, video, music. Agree a narrow product focus is not suitable

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  6. Lou Sagar, yes fundamentally agree with you. We like to look at these as "Sponsored Likes" or endorsement. We want to encourage users to genuinely like these products/services they brand. Think of this as a referral program

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  7. Just read the NYtimes article. I think you are on to a very interesting concept. I like that the ads and sponsorship pages will be clearly labeled as such. I agree that there is room for paid advertising where the blogger/tweeter align themselves with advertisers that they truly feel hold value and would recommend in an unpaid situation as well as paid. I will be following the launch of your website and business concept. Good luck!

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  8. This comment has been removed by a blog administrator.

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  9. Eva , yes I think the important thing is to aiign the incentives of the blogger with that of their audience in a manner that also benefits the advertisers

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  10. i'm looking forward for likes.com...
    sandeep

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  11. Why would anyone spend their money on a product or a service?

    Because they believe the experience will be rewarding.

    If my friend tells me the restaurant on the corner is great, I expect it to be. If it's not, then I tell my friend....and another.

    Personal endorsements even from someone who's two or three degrees away are potent for exactly that reason. The person giving the endorsement has his or her credibility on the line.

    It will be very interesting to see how others embrace this approach.

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  12. I am very excited about this new concept!

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  13. Good Luck with this project!

    http://Consolidation-Loan.org

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