MyLikes is excited to have some really smart and influential people on board! :)

Today, we are excited to announce our seed funding and our advisory board. The round was over-subscribed and we wanted to get investments from people we knew and respected.

Investors in the round included Paul Buchheit and Sanjeev Singh, founders of Gmail and FriendFeed and who are currently at Facebook; Georges Harik, early Google director; Dipchand Nishar, ex-Google director and current VP of Products at LinkedIn; Keval Desai, VP of Digg; Aydin Senkut from Felicity Ventures; Greg Lee from XG Ventures; David Hirsch from Metamorphic Ventures; and active ex-Google angel investors Richard Chen, Thomas Korte and David Scacco.

We are also very excited to have on-board Robert Scoble (http://scobleizer.com) and Louis Gray (http://blog.louisgray.com) have joined the MyLikes Advisory Board. As strategic advisors, both Scoble and Gray can provide valuable insight on how to effectively recruit influencers on the web, as well as how to fine tune the MyLikes platform to meet the needs of today's blogger. Gokul Rajaram, founder of ChaiLabs and the "Godfather of AdSense" (http://www.crunchbase.com/person/gokul-rajaram), is also joining the advisory board to provide feedback and guidance on the advertising model.

Why MyLikes over other ads?

MyLikes is based on the simple principle that the publisher is the expert when it comes to understanding their audience. With MyLikes, publishers who are bloggers and twitter users - Influencers - can promote relevant brands and products they like to their audience and make advertising more engaging and fun both for themselves and for their audience.

Influencers on MyLikes can tailor the ad-message to appeal to their audience and earn money for themselves or their preferred charity with every click.

For new users, we compute a MyLikes influence score that is based on engagement metrics including number of re-tweets, friend/follower ratio, twitter reach etc. The MyLikes influence score is constantly refined based on the effectiveness of the Sponsored Likes created. This influence score is used to determine the earnings-per-click for each Influencer.

By directly paying out Influencers, we reward the people who are the heart of every social media site for engaging their audience with relevant and useful Sponsored Likes. Influencers may choose to donate their earnings to a charity of their choice.

Advertisers benefit from MyLikes when their fans promote them to their followers and friends. When compared to other ad-platforms, MyLikes are more personal, engaging and effective.